There are over 414 million LinkedIn users and the platform is continually growing. However, most people don’t know how to make their profile to stand out in search. The mistake that 99% of users fail to do is to optimize their profile with relevant keywords. Most people don’t know how to optimize their profile with the right words and the right amount of words.
LinkedIn, like Google, is a search engine tool, therefore, similar SEO rules apply. When using the LinkedIn search, specific keywords will help you find what you are looking for. If you are searching for a specific LinkedIn user with the keyword “social media marketing”, those with that keyword throughout their profile will appear. LinkedIn users that have the keyword appear most in their profile will rank higher in search. This is called keyword density, the number of times you use the keyword.
Make use of your headline
Your headline is an important place to put keywords. If you have the keyword in your headline, LinkedIn sees you as an even greater match and puts you higher up in the search. The placement of your keywords matter just as much as the keyword density.
Getting endorsed for skills is an important part in ranking in search. Although it is often an overlooked part of LinkedIn, it is important as it counts towards your keyword density. Make sure to ask colleagues to endorse you for your skills.
Spending time optimizing your LinkedIn profile pays off. The more active you are, the better results you will see. Optimizing your profile is makes it easier to be headhunted by companies and agencies. It also puts you ahead of those who are yet to join or optimize their LinkedIn profiles.